Even with the best possible
design of any single page, your site will fail
to attract visitors if not equipped with a neat,
consistent, and intuitive navigational interface.
Navigation is one of the most
critical aspects of Web site design - arguably
the most important. No matter how good a site
looks, and no matter how much useful information
it offers, if it doesn't have a sensible navigation
scheme, it will confuse visitors and chase them
away. A simple, logical, understandable navigation
scheme can increase your number of page impressions,
boost return visits, and improve your "conversion
rate" (the number of visitors who are "converted"
into customers).
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